Define
yourself
again.
DEFINE AGAIN LTD is a brand and business transformation studio based in London. We help companies reimagine their identity, sharpen their strategy, and rebuild from the ground up.
Start a project →Four ways to start over.
Brand Identity
Logos, visual systems, tone of voice — a complete identity that actually says something. Built for longevity, not trends.
Business Strategy
Clear positioning, competitive analysis, and a roadmap that makes sense. We help you decide what to do — and what to stop doing.
Digital Transformation
Websites, digital products, and online experiences designed to work. Not just look good — but perform, convert, and scale.
Creative Direction
Ongoing creative partnership for companies in transition. We stay with you through the redefinition, not just the rebrand.
Built to define again.
DEFINE AGAIN LTD is a London-based studio focused on transformation. We work with businesses at pivotal moments — when a rebrand is overdue, when strategy needs sharpening, when the story has drifted away from the reality.
Founded and directed by Daniel Ugyen Dorje Taghioff, our approach is methodical and direct. We ask hard questions, we challenge assumptions, and we deliver work that stands up to scrutiny.
No fluff. No jargon. Just the discipline of defining something properly — and the courage to start again when it matters.
They came. They changed.
Let's define it together.
Ready to start again?
Tell us about your business, your goals, and what's stopped working. We'll tell you honestly whether we can help.
Covent Garden, London WC2H 9JQ